Information we collect
Account information
Email address, name, and profile photo if you add one.
Health and nutrition information you provide
Sex, date of birth, height, weight, waist measurement, body-fat percentage, activity level, dietary preferences, and progress photos you choose to upload. This is the core data the app needs to calculate macro targets and build meal plans. It exists because you entered it, and it's never required to use every feature of the app.
Payment information
Subscription payments are processed by Stripe (web) or Apple (in-app purchase in the iPhone app, with RevenueCat keeping the app's record of your App Store subscription). We never see or store your full card number. Stripe and Apple handle that directly and share with us only what's needed to know your subscription is active (for example a customer ID and subscription status).
Usage information
Which features you use, meal plans you generate, foods you log. Used to run the app (for example showing your history) and to improve it.
How we use it
- To calculate your macro and calorie targets and generate meal plans
- To let you track progress over time (weight, measurements, photos)
- To process your subscription and send billing-related communications
- To send you app notifications you've opted into (for example reward updates)
- If you're a client of a coach on the platform, to share your relevant progress data with that coach
- To fix bugs and improve the app
We do not sell your personal information. We do not use your health data for advertising.
If you choose to share a story about the app on the Share your story page, we publish your words with the name you pick (full name, first name and initial, or first name only) and the optional line about you, only after we have reviewed it. It may appear in our marketing, including our website, app store pages, social media, advertising and sales material. We never change your words. You can remove your story at any time from the same page, and it comes off our website straight away.
Analytics, advertising and cookies
Where this applies
This website's public pages (the home page, the feature, pricing and coach pages, and pages like this one) use the measurement tools below. Nothing you log in the app, such as your meals, weight, measurements, photos or targets, is ever sent to Google or used for advertising. The iPhone app loads none of Google's tags and shows no cookie banner. No other analytics or advertising tags run on these pages.
Optional iPhone app advertising measurement
Supported iPhone app versions offer a separate, optional choice to help measure Meta (Facebook and Instagram) ads. It stays off unless you choose Allow measurement and Apple tracking permission is authorised. Older versions without this feature send no Meta app events.
When allowed, Meta receives app activation and new-account registration events, an anonymous app identifier and basic device information. RevenueCat may forward subscription events such as trial starts, first payments and renewals, including purchase value and currency, a hashed account identifier, product and event identifiers, and available device/IP context, to the same Meta app for conversion measurement. These events help us understand advertising performance. We do not add name, email or phone collection for this integration or send meals, calorie or protein targets, weight, measurements, workouts, photos, medical details or Apple Health data. Automatic screen, content and purchase logging are disabled.
You can turn measurement off in Profile Settings or revoke tracking permission in iPhone Settings. This stops future optional reporting after the choice syncs; it does not retract events already delivered. Your access, coaching, competition eligibility and membership do not depend on this choice. No Google tags run inside the iPhone app.
Google Ads conversion measurement
We advertise on Google. If you arrive from one of our Google ads, Google Ads measures whether the ad led to something: a sign-up, your first meal plan, a membership purchase, or an enquiry through our contact form. To do that it uses advertising cookies that connect your visit to the ad you clicked.
Google Analytics
We may also use Google Analytics 4, run by Google, to count visits to these pages and which buttons are pressed, so we can see which pages are useful and which aren't. If we switch it on, it follows the same defaults and the same choice as Google Ads, and its cookies are the Google Analytics ones in the table below.
On by default, except in the EEA, the UK and Switzerland
In Australia and every other country outside the European Economic Area, the UK and Switzerland, Google Ads conversion measurement and Google's analytics cookies are on from the first page you open, before you've made a choice. The cookie banner tells you so, and you can turn them off at any time with Essential only (see below). If you're in the European Economic Area, the UK or Switzerland (we go by your browser's time zone), nothing loads until you choose, and Google treats everything as refused until you press Accept.
What Google receives, and what it doesn't
Google receives the page you're on, the website or ad that sent you (including the click identifier Google adds to an ad's link), your device and browser type, an approximate location that Google works out from your connection, and which of the steps above happened. We don't send Google your name, your email address (hashed or otherwise) or anything you've entered in the app. Google's enhanced conversions, which match a conversion to a Google account using details such as your email address, are switched off.
We don't use your visit for personalised advertising, whichever button you press. We don't build remarketing or audience lists from visits to these pages, we never build them from anything you do in the app, and our tag tells Google not to use your visit to personalise ads.
Sign-ups that started here
If you press a sign-up button on these pages, we set a small cookie that records which button it was. When you then open the sign-up page, create an account and reach your first meal plan, the app tells Google that each step happened, once, so we can see which pages and ads lead to members. A membership bought on the web is counted the same way, however you arrived. Each message carries the step's name and a bare page address such as /onboarding; a purchase also carries the price and a payment reference, so one purchase isn't counted twice. None of them carries your name, email, targets or anything you log, and they follow your choice in the banner (or, if you haven't made one, the defaults above). If you buy without having made a choice or pressed a sign-up button on these pages, so you may never have seen the banner, the purchase is counted without any Google cookie being set. No Google conversion event is sent from the iPhone app.
Sentry error monitoring
Sentry, an error-monitoring service, runs on this website and in the app. When a page breaks, it receives a report of the error: what went wrong, the page address, and your browser and device type. It also receives a short replay of what the page looked like in the moments before the error, with every piece of text masked and images and video blocked, so it shows the layout, not what you typed or read. About one page load in ten also sends timing data, so we can find slow pages. We don't give Sentry your name or email address.
Cookies
These are the cookies used for measurement on this website.
| Cookie | Set by | What it does | How long |
|---|---|---|---|
| pnc_consent | Set by: Us | Remembers your answer to the cookie banner. | Lasts: 12 months |
| pnc_ft | Set by: Us | What first brought you here: the campaign tags on the link you followed (including the Google Ads click identifier), the website that referred you (its address only), the first page you saw and when. Not set for a direct visit, or in the European Economic Area, the UK or Switzerland until you press Accept. Deleted if you choose Essential only. | Lasts: 90 days |
| pnc_mkt | Set by: Us | Which sign-up button you pressed, and which sign-up steps have already been counted, so nothing is counted twice. Nothing personal. Deleted, and not set again, if you choose Essential only. | Lasts: 30 days |
| pnc_new_registration | Set by: Us | A value-only marker for a newly created account, so optional iPhone registration measurement does not count a returning visit as a new account. No personal details. No Meta event is sent without app measurement and Apple tracking permission. Removed after counting or declining app measurement. | Lasts: 1 hour |
| _ga, _ga_… | Set by: Google Analytics | Only if we switch Google Analytics on. Tells one visitor's visits apart and keeps a visit together. Follows the same defaults as Google Ads below. Deleted if you choose Essential only. | Lasts: Up to 2 years |
| _gcl_au, _gcl_aw | Set by: Google Ads | Connects a visit to the ad that led to it. Set when you arrive in Australia and most other countries; in the European Economic Area, the UK or Switzerland, only after you press Accept. Deleted if you choose Essential only. | Lasts: 90 days |
Your choice, and how to change it
The first time you visit, a banner tells you these cookies are on and how to turn them off. In the European Economic Area, the UK and Switzerland it asks you first instead. Either way its two buttons do what they say:
- Accept keeps Google Ads measurement and Google's analytics cookies on (or, in the European Economic Area, the UK and Switzerland, turns them on). It doesn't turn on personalised advertising.
- Essential only turns them off. Google's tag stops using cookies at once and isn't loaded on later pages. We delete the Google cookies in the table above, our attribution cookie and our sign-up cookie, and set no new measurement cookies. Anything Google had already received before you chose stays with Google under its own retention policies.
We remember your answer for 12 months. You can change it at any time with Cookie settings at the foot of every page on this website, or with this button:
You can also block or clear cookies in your browser, install Google's opt-out add-on for Google Analytics, or manage how Google personalises ads in My Ad Center. Google explains how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.
How long it is kept
- If we use Google Analytics, it keeps event-level data for no more than 14 months. Its standard reports keep only totals.
- Google keeps ad measurement data under its own retention policies.
- Sentry keeps error reports and replays for up to 90 days.
- If you create an account, the record from our attribution cookie (the campaign tags, referring website and first page, never anything personal) is copied to your account, kept as long as the account is, and deleted with it.
Where it goes
Google and Sentry are based in the United States, so what they receive may be stored or processed in the United States and other countries where they operate. The app's own database stays in Sydney.
Enquiries from this website
If you use our contact form, we receive your name, your email address and whatever else you choose to tell us (your business name, roughly how many clients you coach, your message), plus the page you sent it from and, if you have our attribution cookie, what first brought you to the site. We store it and email a copy to our team. We use it only to reply to you and follow up on what you asked. We don't add you to a mailing list or send you anything automatically. You can ask us to delete it at any time.
Your rights
You can view, edit, or delete most of your data directly in the app (Settings, Body Stats, Progress Photos). To request full account deletion or a copy of your data, contact us using the details below and we'll action it within a reasonable timeframe.
Data retention
We retain your data for as long as your account is active. If you delete your account, we delete your personal data within a reasonable timeframe, except where we're required to retain records (for example payment records) for legal or accounting purposes.
Measurement data held by Google and Sentry is kept for the periods set out in Analytics, advertising and cookies.
Children
Pocket Nutrition Coach is not directed at children under 13, and we don't knowingly collect data from them.
Changes to this policy
If we make material changes, we'll update the effective date above and, where appropriate, notify you in the app.
Contact
Questions about this policy or your data: support@pocketnutritioncoach.app
If you're unhappy with how we've handled your information, contact us first. If you're still not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.